City Beach is one of Australia’s oldest and popular surf wear stores in Australia. Currently the chain has over 60 store fronts Australia wide and has a successful online store. Their online store often has a City Beach coupon available to attract customers.
The City Beach store has a register of over 200 brands which it stocks. Unfortunately Sea Shepherd became aware of City Beach selling a Mako and Tiger shark teeth at their stores. The issue with this is that both of these specifies of fish are listed as RED on the international Union for the Conservation of Nature.
Selling these teeth concerned Sea Shepherd because selling parts of a threatened species sent the wrong message to the public. It may also lead to hunting of the sharks to meet the demands of buyers. The concerns were brought to the attention of City Beach and to the credit of the company, they decided to no longer stock the product.